ESPN Presents: “The Never Say Die Kid”
From my ESPN blog post:
“I had been in many elementary schools, middle school and high schools prior to my visit to Errol Hassel Elementary School in Aloha, Oregon to visit Mrs. Hess’ fourth grade class, but I had no idea that at this school an unassuming little girl was about to set in motion a series of events, meetings and an eight year (and counting) friendship...Unlike her classmates who were satisfied to revel in the excitement of seeing a handcrafted cobalt blue bottle with the acid-etched words “MAGIC” uncork the possibilities...she was desperate to shift the course of things at home with her brother.”
Read the entire story of Shelby, John and the Brennan family, a story of deep and abiding love, courage and hope; read how my life serendipitously intersected with theirs here.
AND,
Check out this all too-brief video of John below:
What’s your Red Rubber Ball?!
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- Paulo Coelho » The classic book 'The Alchemist' was my entrée to the world of Paulo Coehlo. Then, through Google Alerts, Paulo reached out to me to thank me for giving his book to my audiences. Now, we plan to collaborate on projects that inspire the world.
- Brand Autopsy » "The Brand Autopsy Marketing Practice helps businesses to a live happier, healthier, and more remarkable life by serving as their Primary Care Marketing Physician, conducting Marketing Physicals, and or providing Second Opinions. That’s right … think of the Brand Autopsy Marketing Practice like you do your primary care doctor." John Moore is the 'Marketing Medic' and brains behind Brand Autopsy. I met him through 800-CEO-Read.
- KaBoom! » “KaBOOM! is a national non-profit organization that envisions a great place to play within walking distance of every child in America...We rally communities to achieve better public policy, funding and public awareness for increased play opportunities nationwide; provide resources, including trainings, challenge grants, and publications for communities that wish to plan a new playspace on their own; and bring together children, business and community interests for a select number of community playspace builds each year.”
- Mitch Joel » "Marketing Magazine dubbed him the, “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster." Mitch and I met at a North American marketing event where we both spoke and have since developed great respect for each other's work.
- Fast Company » My favorite magazine.
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It is a pleasure to join the ESPN community as a contributor and provocateur around Sports for Social Change. I want to hear from anyone that thinks sports has the ability to impact a community or an individual in a positive way.
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