Monday Montage: Essential 2 Life
Pictures by Chris Torres of 6 of Four Creations
Vince Hungate had been trying to get me down to Atlanta to speak to the youth in the fantastic Essential 2 Life program for a couple of years, since the Catalyst conference in ‘06. Finally, we were able to work out a perfect time to make it happen as I would be down south for the Maximum Impact event.
Essential 2 Life, the organization that Vince and Allison Hungate founded, takes empowering programs directly to at-risk youth in local housing projects. They do so utilizing a state of the art mobile unit full of games, videos, skits and music that engage kids with culturally specific material. The idea is to take the tools and resources necessary to succeed - directly to the people in need. And from what I saw - it works!
These young people have gone through devastating trials and survived; it was critical for me to let them know that many have trodden a similar path. Not only have we survived, we have thrived and part of thriving is giving back - as Vince and Allison do so freely. To meet kids who are no different from me and to observe the commitment, love and academic assistance and support provided by E2L was truly inspirational. Their attention has been re-focused - not on depressing statistics or potential land mines in their path, but on being and appreciating themselves, excelling in high school and entering college or university on a mission and with confidence and belief.
Multiply Essential 2 Life times 1000 and imagine what would result.
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- Paulo Coelho » The classic book 'The Alchemist' was my entrée to the world of Paulo Coehlo. Then, through Google Alerts, Paulo reached out to me to thank me for giving his book to my audiences. Now, we plan to collaborate on projects that inspire the world.
- Brand Autopsy » "The Brand Autopsy Marketing Practice helps businesses to a live happier, healthier, and more remarkable life by serving as their Primary Care Marketing Physician, conducting Marketing Physicals, and or providing Second Opinions. That’s right … think of the Brand Autopsy Marketing Practice like you do your primary care doctor." John Moore is the 'Marketing Medic' and brains behind Brand Autopsy. I met him through 800-CEO-Read.
- KaBoom! » “KaBOOM! is a national non-profit organization that envisions a great place to play within walking distance of every child in America...We rally communities to achieve better public policy, funding and public awareness for increased play opportunities nationwide; provide resources, including trainings, challenge grants, and publications for communities that wish to plan a new playspace on their own; and bring together children, business and community interests for a select number of community playspace builds each year.”
- Mitch Joel » "Marketing Magazine dubbed him the, “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster." Mitch and I met at a North American marketing event where we both spoke and have since developed great respect for each other's work.
- Fast Company » My favorite magazine.
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